Annoying Internet Ads: An Open Letter To Digital Marketers Everywhere

I gave a nice interview to MICHAEL O’DWYER for IPSwitch and he wrote the following article: Annoying Internet Ads: An Open Letter To Digital Marketers Everywhere

“Ads consume bandwidth, especially those delivered as Flash or code. If you’re on a mobile device, with a small screen, the ads will also cover a good portion of the screen, thus making it difficult or even impossible to see the desired content you want to see,” says Sorin Mustaca, CSSLP, Security+, Project+, an independent IT security consultant.

“[Over] the last 3 years, we hear[d] more and more about malvertising — the delivery of malicious software instead of ads, or in parallel with ads,” adds Mustaca.

Read the entire article using the link above.

 

What can be done?

Certainly, the solution is not to remove ads completely. They finance a large part of the free Internet.

Make them not so intrusive anymore. Make them smart and useful – make them related to the content you’re reading.

How?

On this site and especially on www.ITSecurityNews.info I use Adsense through Google’s own WordPress plugin for Adsense. It inserts up to 3 dynamic ads on a page and if there is the danger of having too many ads for the existing text, the ads do not show.

Yes, I make a lot less money than before, but I am not trying to make a living out of ads 🙂

And I also think that my audience is much happier with these ads.

 


© Copyright 2016 Sorin Mustaca, All rights Reserved. Written For: Sorin Mustaca on Cybersecurity

Check www.mustaca.com for the IT Consulting services I offer.
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About the Author

Sorin Mustaca
Sorin Mustaca, (ISC)2 CSSLP, CompTIA Security+ and Project+, is working since year 2000 in the IT Security industry and worked between 2003-2014 for Avira as Product Manager for the known products used by over 100 million users world-wide. Today he is an independent IT Security Consultant focusing on Cybersecurity, secure software development and security for IoT and Automotive. He is also running his personal blog Sorin Mustaca on Cybersecurity and is the author of the free eBook Improve your security .

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