The sad status of online advertising

I will give in this post an example having FORBES.COM as target.  I want to emphasize that this is not the only site that behaves like this!

 

If you have an ad blocking plugin active and you visit www.forbes.com you will be promted to disable the ad blocker and you see the picture above.

 

After you turn it on, you can see that you are allowed to view the website for 30 days with “ad-light experience”:

forbes-ads

This is what you get with an ad-light experience:

  • 1 ad on top of the page
  • 2+ ads on the right of the page
  • 2+ ads on the bottom of the page

 

forbes-ads-visible

 

If you re-enable the ad-blocker, you actually can see how many ads and trackers are on that page:

forbes-ads-total

10 Ads, 99+ connections to websites that track you!

Here is what Disconnect shows on that page:

forbes-affiliates

And this is just for an article.

If you go back to the root page, you see actually a lot more ads and a lot more trackers:

forbes-total-ads-main-page

 

Conclusion:

The Internet would be much faster and much reacher if there would be less ads.

I am not saying that there shouldn’t be any ads at all!

I use Ads as well on my websites, but I try to make them as light as possible. Actually, I let this job to Google Ads completely.

We all need to pay for the hosting, work to publish, traffic and so on.

But if the ads are all what we see, then is it really worth to do something to view the content?

 


© Copyright 2016 Sorin Mustaca, All rights Reserved. Written For: Sorin Mustaca on Cybersecurity

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About the Author

Sorin Mustaca

Sorin Mustaca, (ISC)2 CSSLP, CompTIA Security+ and Project+, is working since year 2000 in the IT Security industry and worked between 2003-2014 for Avira as Product Manager for the known products used by over 100 million users world-wide. Today he is an independent IT Security Consultant focusing on Cybersecurity, secure software development and security for IoT and Automotive. He is also running his personal blog Sorin Mustaca on Cybersecurity and is the author of the free eBook Improve your security .

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