A company doesn’t exist anymore if it is not present on at least a few social media platforms. Depending on the area they are active, they could go for average consumer or for highly skilled professionals. In order to address their customers, they need to use one or another social media platform. However, the tendency is that nowadays the average consumer is seen as a potential professional or at least someone who can bring the company’s name in his or her workplace.
Even if we are speaking about Facebook, Twitter, Pinterest, MySpace or professional networks like LinkedIn or Xing, the users are confronted with the same issues. In this article I assume that no matter which social media platform you’re using, the challenges and associated risks to use it are the same.
These symptoms and the risks are, unfortunately, the effect of a society which has woken up suddenly (in less than a generation) in a world full of always connected devices, in-the-cloud services and platforms that try to collect and manipulate huge amount of information. This information comes from the users who are more than glad to share information, but doing this without understanding the limit between friendly sharing and privacy infringement.
The reason for these problems is that the people that use these technologies are having already a very tough time to catch up with their life outside the office (if any). They don’t have time to think about using these technologies in a secure way, they are struggling to use them in any way they can. The sad reality is that most people don’t have the knowledge to use social media. To expect from them to use so many different services in a secure way is, under these circumstances, too much.
This is why I wrote about how to protect your social account better and also how to check in five simple steps if your account has been already hacked.
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