disconnect

The sad status of online advertising

I will give in this post an example having FORBES.COM as target.  I want to emphasize that this is not the only site that behaves like this!   If you have an ad blocking plugin active and you visit www.forbes.com you will be promted to disable the ad blocker and you see the picture above.   After you turn it on, you can see that you are allowed to view the website for 30 days with “ad-light experience”: This is what you get with an ad-light experience: 1 ad on top of the page 2+ ads on the right of the page 2+ ads on the bottom of the page     If you re-enable the ad-blocker, you actually can see how many ads and trackers are on that page: 10 Ads, 99+ connections to websites that track you! Here is what Disconnect shows on that page: And this is just for an article. If you go back to the root page, you see actually a lot more ads and a lot more trackers:   Conclusion: The Internet would be much faster and much reacher if there would be less ads. I am not saying that there shouldn’t be any ads at…


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