The sad status of online advertising … now gets to the real topic

TOPICS:ad blocker ads advertisement wired

Posted By: Sorin Mustaca April 7, 2016

I wrote a few days ago a post about the The sad status of online advertising, talking about the practices of Forbes which forces the read to disable ad-blockers. Later, in a second post called A new type of fraud: News Scareware, I mentioned Washington Post that is enforcing the email address of the user in order to allow reading.

Now, I have seen the cherry on the top of the cake: Wired .

They request the user to either disable ad-blockers or to pay $1/Week for an ad-free version.

Again, I am not against paying for a magazine. I am against these practices.

If they do good journalism, and most of them actually do, then they will get the money.

In my opinion, this is a failed business model.

PS:
Wired also displays a “Thank you” popup after you disable the ad-blocker.

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Sorin Mustaca

Sorin Mustaca, (ISC)2 CSSLP, CompTIA Security+ and Project+, is working since over 20 years in the IT Security industry and worked between 2003-2014 for Avira as Product Manager for the known products used by over 100 million users world-wide. Today he is CEO and owner of Endpoint Cybersecurity GmbH focusing on Cybersecurity, secure software development and security for IoT and Automotive. He is also running his personal blog Sorin Mustaca on Cybersecurity and is the author of the free eBook Improve your security .