Facebook advertising at its best

TOPICS:ads Facebook starwars

Posted By: Sorin Mustaca July 24, 2020

It is known that the Facebook advertising is very aggressive sometimes and that it very often fails.

Very often I find strange ads and I click on the details in order to to see why was it displayed to me.

If you click on Hide Ad:

And then, for example, click on “Irrelevant”:

Then, you can click on “Why did I see this ad?”.

I found very strange to see one ad for some kind of sales training and process improving (?!).

To my surprise, I’ve seen that the ad was targeting “Star Wars” fans… :))

The other two requirements are always the same:

– 18+

– location Germany

So, is this intended and there is actually some study that shows that Star Wars fans are more inclined to buy consulting for improving sales ?

What do you think ?

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Sorin Mustaca

Sorin Mustaca, (ISC)2 CSSLP, CompTIA Security+ and Project+, is working since over 20 years in the IT Security industry and worked between 2003-2014 for Avira as Product Manager for the known products used by over 100 million users world-wide. Today he is CEO and owner of Endpoint Cybersecurity GmbH focusing on Cybersecurity, secure software development and security for IoT and Automotive. He is also running his personal blog Sorin Mustaca on Cybersecurity and is the author of the free eBook Improve your security .