When marketing doesn’t read what they send via email

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Posted By: Sorin Mustaca June 23, 2009

I am subscribed to the TAROM (Romanian Airlines) Newsletter which is sent approximately once a month.
Each month I receive the same corrupted email which looks like the one in the picture:

tarom's newsletter

tarom's newsletter

Why is this happening ?

Simply because they add some newlines in the wrong places. Actually, it is enough only the first one to ruin everything.
See the red arrows ? Those newlines shouldn’t be there.

Badly formatted newsletter

Badly formatted newsletter

I wrote to Tarom (newsletter@tarom.ro) and they didn’t reply back. And they also didn’t fix the problem.
This could’ve been avoided very easily if they just preview the newsletter before they mass mail it.


© Copyright 2009 Sorin Mustaca, All rights Reserved. Written For: Sorin Mustaca on Cybersecurity


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About the Author

Sorin Mustaca
Sorin Mustaca, (ISC)2 CSSLP, CompTIA Security+ and Project+, is working since year 2000 in the IT Security industry and worked between 2003-2014 for Avira as Product Manager for the known products used by over 100 million users world-wide. Today he is an independent IT Security Consultant focusing on Cybersecurity, secure software development and security for IoT and Automotive. He is also running his personal blog Sorin Mustaca on Cybersecurity and is the author of the free eBook Improve your security .

2 Comments on "When marketing doesn’t read what they send via email"

  1. msorin | June 30, 2009 at 22:39 |

    Update: I’ve sent again an email to Tarom, via their website. This time with this post as link 🙂

    Still no response…

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